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Recruitment Marketing Intelligence

Know which hiring message brings placements — before you spend

WonderFunnel analyses your candidates, channels, and campaigns to predict what converts. Stop spending €5.000+/month on job boards with no insight into what actually works.

€60.000/year on job ads. Which one brought your last placement?

Most HR teams cannot answer that question. You manage dozens of job postings across multiple channels, each with different messaging — and no way to know which combination drives quality hires.

Budget wasted on underperforming channels

You spread budget across job boards, social, and agencies without attribution. Last quarter’s spend? You can’t tell what worked.

€5.000+/month

Decisions based on gut feel

No data to defend your spend to the CFO. Recruitment marketing decisions are made on instinct, not intelligence.

0% attribution

Every new role starts from zero

No compounding knowledge. Each hiring campaign is built from scratch — the lessons from last quarter’s roles are lost.

2 weeks

From guesswork to intelligence in four capabilities

Every feature exists to answer one question: which message brings placements?

ICP Generation

Ideal Candidate Profile in minutes

Upload 5 CVs from your best hires. WonderFunnel generates a complete Ideal Candidate Profile — demographics, motivations, channels, messaging angles. No more assumptions.

  • Complete ICP from just 5 CVs
  • Demographics, motivations, and channel preferences
  • No more two-week briefing cycles

6W Analysis

Know what makes candidates respond

Who responds to your roles, What motivates them, Where they look, When they’re active, Why they switch, and the Way in that converts. Six dimensions of candidate intelligence.

  • Six dimensions mapped automatically
  • Based on your actual hiring data
  • Updated with every new application

Message Intelligence

Predict which headline converts before spending

WonderFunnel scores every message variant against your ICP before you publish. A/B test outcomes predicted, not just measured.

  • Pre-publish performance scoring
  • Budget goes to proven messages from day one
  • Continuous learning from results

Campaign Optimisation

Real-time budget reallocation

Campaigns are monitored 24/7. Underperforming channels get paused. High-converting messages get scaled. Budget shifts automatically.

  • 24/7 automated monitoring
  • Underperformers paused automatically
  • Budget flows to what works

Placement Attribution

Track from ad impression to placement

See exactly which campaign, channel, and message led to each placement. Build a recruitment marketing dashboard your CFO will trust.

  • Full funnel attribution
  • CFO-ready reporting
  • No more “we think LinkedIn worked”

15 AI Agents

A recruitment marketing team that never sleeps

15 specialised agents write, test, optimise, and report on your campaigns around the clock. Your team sets the strategy. WonderFunnel executes it.

  • Write, test, and optimise automatically
  • Every hour of every day
  • Your team stays strategic

Live results in three steps

No rip-and-replace. WonderFunnel works alongside your existing ATS and job boards.

  1. Define

    Upload 5 CVs of your best hires. WonderFunnel builds your Ideal Candidate Profile and maps your 6W Analysis automatically.

  2. Launch

    Generate hiring campaigns with messages matched to your ICP. Publish across channels with predicted performance scores.

  3. Learn

    Every application, interview, and placement feeds back into WonderFunnel. Your next campaign starts smarter than the last.

Works with the tools you already use

Bullhorn
Recruitee
Greenhouse
Lever
Workday
LinkedIn
Indeed
15+ more

REST API for custom integrations

The numbers that matter to your CFO

30%
reduction in time-to-hire
30%
less churn in new placements
3 min
from 5 CVs to a complete ICP

Every euro spent makes the next campaign smarter. WonderFunnel compounds.

What talent leaders say

We spent €72.000 last year on job boards and couldn’t tell you which ad brought our best hires. WonderFunnel showed us in week one — and cut our cost per placement by a third within the quarter.

Marieke de Vries

Head of Talent Acquisition, Talento Group

33% reduction in cost per placement

Stop guessing. Start knowing.

See how WonderFunnel turns your recruitment marketing from a cost centre into a competitive advantage. Book a 30-minute demo — we’ll map your first ICP live.