One strategist. Fifteen AI agents. Zero agency fees.
Most companies hire an agency or build a team. WonderFunnel is neither. You brief one person — Jim van Spronsen — who directs fifteen specialised AI agents that profile your candidates, test your messaging, and optimise your spend. They learn from every campaign and never forget what worked.
The team
One strategist. Fifteen AI agents. One mission.
Jim
Founder & Strategist
Sets the direction. Briefs the agents. Builds the client relationships. Nyenrode EMBA, 10+ years recruitment marketing.
Athena
Strategist & Orchestrator
Coordinates all agents. Decides priorities. Keeps the learning loop turning.
Iris
ICP Analyst
Reads CVs and extracts the 6W intelligence profile across career trajectories, motivations, and signals.
Apollo
Messaging Strategist
Generates campaign hypotheses ranked by predicted resonance. Two ad variants before your coffee gets cold.
Hermes
Campaign Runner
Launches micro-tests, monitors performance, scales winners. Always in motion.
Artemis
Talent Scout
Scans the market for passive candidates and emerging talent pools.
Hephaestus
Data Engineer
Builds and maintains the data pipelines. Keeps the intelligence flowing.
Prometheus
Risk Analyst
Scores every role on 4 pillars: difficulty, need, strategic relevance, automatability.
Demeter
Market Intelligence
Pulls UWV tension data, benchmarks, and labour market signals per ISCO code.
Ares
Budget Optimizer
Allocates spend to winning channels. Kills underperformers. Zero waste.
Calliope
Copywriter
Writes ad headlines, primary text, and CTA variants. Tests every word.
Daedalus
Design & UX
Ensures every report and dashboard follows the design system. Pixel-perfect.
Odysseus
Attribution Analyst
Tracks which channel, message, and timing drove each placement. Finds the way back to what works.
Theseus
QA & Validation
Validates ICP accuracy, tests data quality, ensures every output is trustworthy.
Persephone
Learning Loop Engine
Feeds campaign results back into the system. Every cycle compounds the intelligence.
Oracle
CFO Reporter
Generates board-ready reports. ROI calculations. Cost-per-hire analysis. Speaks finance.